LG has today announced that it is providing 3D TVs to the nine pubs in the UK and Ireland that will broadcast the world’s first live 3D sports broadcast this Sunday.

January 29, 2010 — Sky announced yesterday that it will preview its 3D technology this Sunday by broadcasting the Arsenal vs. Manchester game live in 3D. Now, LG Electronics has said that it is providing the TVs to the nine pubs selected for the trial broadcast. The TVs will be 47-inch LD920 models, using passive 3D-display technology — that is, the viewers will wear polarised filter glasses, as opposed to the significantly more expensive shutter glasses favoured by Panasonic, for example. This will be a first glimpse both of Sky’s new broadcasts and of LG’s new 3D TVs, which are expected to hit the market in April this year. According to a recent announcement, LG expects worldwide sales of its 3D TVs to total 400,000 in 2010, rising to 3.4m in 2011.